Sell sell sell, make contacts, drum up business; if that is not the focus then why bother being in business?
A lot of people ask me why I do what I do?
That sensation when you look into someones eyes as the glitter with a magical sense of relief as they know that the way they see their life from that moment on will never be the same again. That connects us to the core of our human DNA and in turn our existence. A sense of worthiness, a sense of touching others that will ripple beyond your time.
Most importantly, I love it, it is fun, I feel alive. As far as I am concerned, if not, why bother being in business. The money will just be a natural by product.
The CAAMP show reminds me of just that. A lot of good hearted people taking care of each other.
I had the pleasure of being invited to dinner by one of the Brokerages, TMG – The Mortgage Group. This was a very special dinner to me. It reminded me of the importance of business and more so how we need to connect to our employees and clients.
As I sat there during dinner, I was amazed by the interaction and the conversation within the group. Most dinners that you attend, especially during a trade show event consists of drumming up business.
To my amazement the conversation here consisted of them as individuals. They had the comfort of openly talking about who they were as people, their struggles and their successes, and more so how they genuinely wanted to help each other succeed.
I remember talking to Jackie, the Director of Sales, and her saying you have a deep soul. There was a smile on my face because I was thinking the same thing about them.
You see, a company is nothing more than an accumulation of its people. When I say that TMG is a warm, caring, focused company. What I am really saying is that the people at TMG are warm, caring and focused.
The questions you need to ask yourself is; what is your company known for? If you are not aware of it, then really how strong of an impact are you making?
5 Things to keep in mind when re-evaluating the culture and brand of your company.
1. AWARENESS: Become aware of what you are known for at this moment. Awareness precedes effective change. If you were to ask others ‘what you are known for?’ What would be the consistent answer.
2. DESTINATION: Create a clear vision of what you want to be known for. What you want people to say about you as company.
3. WHY?: People will always follow others that have a clear vision of why they do what they do. Once you know what you want to be known for then be distinctly aware of why it is important to you?
4. ACTION PLAN: What is it specifically that you need to do in order to create this brand in the eyes of others?
5. REFINEMENT: Always readdress what is working and what is not.
When dealing with others always remember; People will most likely forget what you said, they might remember what you did for them, but they will never forget how you made them feel.
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