Archive | Marketing and Branding

You Better Have This In All Your Marketing

  Imagine this, a hand in a bucket of water.  As you pull the hand out the space it once occupied is filled instantly.  That my friends, is how fast most people “that space” can be replaced by their so called ‘loyal’ clients.           People want to connect to those they [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sarkari Speaks2 Comments

iPad 2 Winner Announced and A Surprise 2nd Winner

Thank you to everyone for joining in and having fun with me on this contest. The winner for the ipad 2 is below.  She is holding her brand new ipad 2.  Covering her face a little as she requested not to have her face plastered all over the internet.       Congratulations Sarah from [...]

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Posted in Marketing and Branding, Sarkari Speaks8 Comments

Interview With The Stone Sisters – What it take to be a successfull…

This was a fun interview to do. The Stone Sisters are not only one of the most successful entrepreneurs in their industry but they have also figured out how to live a family balanced life. In this video we talk about what the Stone Sisters do different in order to be successful in a market [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sales21 Comments

5 Reasons Why 60% Of Businesses Will Not Make Money In 2011

Now that most have started and finished their New Year Resolutions.  Lets look at 5 critical elements that need to be consistently implemented within your business in order to have a successful 2011. When a new year comes around, many people around the world take the time to reflect on the past and set goals [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sarkari Speaks26 Comments

Cyrus Mistry From Google Talks About The Most Critical Business Strategy

This guy is amazing.  I have known Cyrus Mistry for many years.  He is one of the smartest business strategist I have come across.  He has held high positions with Trilogy, Disney and now with Google. I remember driving in the car with him a while back giving me the opportunity to pick his mind [...]

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Posted in Business, Entrepreneur, Marketing and Branding9 Comments

Marketing Tips For Your Business From William Shatner

Love this video — I remember watching him on Star Trek and just loving the fight scenes. Many companies got their start in the late 1990s as instant online hits. However, when the dot com bubble burst in the early 2000s, many online companies took a significant hit, some getting wiped out entirely. One important [...]

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Posted in Business, Entrepreneur, Marketing and Branding17 Comments

Got Milk? Commercials Can Create 90% Awareness For Your Business

In 1993, the California Milk Processor Board wanted to raise awareness of milk’s benefits and boost its overall appeal. The result was a nationwide campaign that has 90 percent awareness across the United States and has been running successfully ever since its inception. Many marketing companies are studying this campaign, hoping to find ways to [...]

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Posted in Business, Entrepreneur, Marketing and Branding8 Comments

Kelowna Business Event – Branding and communication

(Video filmed and created by Ivan Sampson — sampsonartistry@shaw.ca) First and foremost, I want to thank everyone for helping me make this event a success. We had almost 100 people in attendance, and we spent the entire day sharing and learning together about branding ourselves in the community and effective communication within our professional and [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sarkari Speaks27 Comments

What We Can Learn From Apple Computers Battling Windows PC

If you do any marketing in your business you need to learn from the “Get A Mac Campaign.”  Apple has always been known to be innovators in the electronics market. Apple created an innovative campaign that would not only bring more attention to the Apple brand and its various products, but redefine its image and [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sarkari Speaks4 Comments

Coke and Ford Battle With $26 Million In The American Idol

Most smart marketing departments focus television advertising dollars on popular shows that draw a viewer base that is well suited to their products. That is relevant to every business. When you market and brand yourself, make sure it is to your targeted market. In this regard, both Coke and Ford made a good choice in [...]

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Posted in Entrepreneur, Marketing and Branding, Sarkari Speaks7 Comments

The Biggest Error You Can Make In Launching Any Strategy For Your Product Or Service

I recently discovered that I had made one of the biggest errors one can make when forecasting any strategy for your product or service. When it comes to our products or services, we are more attached to the value of them then our own clients are.  That being said there are times that there is [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sarkari Speaks1 Comment

How Do I Turn My Brand Into A Movement & Give It Life?

What is the difference in creating a brand like Coca-Cola and one for your everyday entrepreneur? My parents moved into a new community just prior to me visiting them during this holiday season.  Every time we walked by a new neighbor, my mom would introduce me. “This is my son, he is an inspirational speaker [...]

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Posted in Business, Entrepreneur, Marketing and Branding, Sales15 Comments

Your Marketing Efforts Should Aim To Accomplish One Goal

Before you spend any time or money on your marketing,  you have to be aware of the most critical element that either makes your marketing effective or just blends in with all the other useless data dump. We are in the Information Age, where the average person thinks 60,000 thoughts every day. 30,000 pieces of advertisement [...]

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Posted in Marketing and Branding6 Comments


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Fred Sarkari

Fred works with passionate people around the world to be more effective in their professional and personal lives, by creating a deeper sense of awareness.