If you do any marketing in your business you need to learn from the “Get A Mac Campaign.”  Apple has always been known to be innovators in the electronics market.

Apple created an innovative campaign that would not only bring more attention to the Apple brand and its various products, but redefine its image and user demographic.

Get a Mac was launched 2006.  The brilliance behind Apple’s advertising was in how well it connected with its target audience.

Is your marketing and branding connecting with your target audience?

The two actors would enact a scenario that inevitably showed the pitfalls of using a PC while accentuating how the same issues were not problematic with a Mac. The genius behind this was that it put the target audience into the painful situations they go through on a daily basis using a computer.  Than Mac made you in-vision what it would be like if you did not have to deal with these daily frustrations.

These little skits had a humorous tone.  Apple stayed cool and calm, no matter what PC’s current mishap might have been. In this, Apple not only managed to demonstrate the quality of its products, but made the differences memorable. By relying on humor, Apple connected with its audience on a deeper level, making it more likely for them to remember the ads and the brand.

The Get a Mac campaign was so successful that Apple utilized it for nearly three years and even retooled the concept for marketing overseas. Both Japan and the UK had their own versions of the Get a Mac commercials, which helped Apple to redefine its role worldwide. During this campaign, Apple managed to boost its sales and overall market value dramatically.

4 Marketing Essentials

1. Niche Market: A good advertising campaign has to know its audience and market the product directly toward its niche demographic.

2. Connect To Daily Experience: For marketing to make an impact the audience needs to live and relate to your message by connecting to their daily experiences.

3. Give Your Product Life: A good marketing campaign should not only communicate why the product is superior, but give your product like making the consumers want to be a part of the brand.

4. Get Them To Feel: Most critical impact you can make is getting your audience to live strong emotions like humor, pain, frustration, calmness, inspiration…

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